Sales and marketing companies specialise in 'exploiting' the potential of the range of media that is generated by third parties, in particular local authorities and other public bodies. These companies recognise the potential of the exposure that information sources such as web sites, information leaflets, and other advice materials generate. Very often public bodies enter into arrangements which result in them receiving free services in return for providing advertising space.

We can offer advice in this area in order to ensure that public bodies maximise their opportunities, and are not 'short changed' in any negotiations. We can also provide other creative solutions which give a more direct control of such opportunities.

 
  Typically local authorities and others are unaware of the potential of their website for income generation. The 'trick' is maximising these opportunities whilst ensuring there is not a conflict with their main functions and responsibilities