Sales and marketing companies specialise in 'exploiting'
the potential of the range of media that is generated by third
parties, in particular local authorities and other public
bodies. These companies recognise the potential of the exposure
that information sources such as web sites, information leaflets,
and other advice materials generate. Very often public bodies
enter into arrangements which result in them receiving free
services in return for providing advertising space.
We can offer advice in this area in order to ensure that
public bodies maximise their opportunities, and are not 'short
changed' in any negotiations. We can also provide other creative
solutions which give a more direct control of such opportunities.
Typically
local authorities and others are unaware of the potential
of their website for income generation. The 'trick' is
maximising these opportunities whilst ensuring there is
not a conflict with their main functions and responsibilities